Our brand reflects our vision, as it defines who we are, what we do and how we do it.
A unified communications program is central to our ability to build public awareness of what we stand for and to demonstrate our relevance to people’s lives.
This guide brings together everything you need to communicate and inform about UT Health San Antonio. It creates a framework in which all parts of our university can be presented to the world with a unified look and feel, while maintaining the individuality that we value.
It’s not just what we say. It’s also how we say it. Here we dive into the core positioning of UT Health San Antonio and how it translates into messages — both print and digital — that resonate with key audiences.
The UT Health San Antonio brand identifies us as a thought leader in the world of academic health centers. The visual identity communicates what the university is and what it represents through our colors, fonts, logo system, photography and design. Our visual identity portrays our legacy of excellence across all missions and must be employed with care and consideration.
A logo is the face and signature of our brand. It unites us as a single identity. The consistent use of our logo plays a critical role in the university’s identity system by building greater recognition – throughout the community and the world. Logo downloads are available to faculty and staff for use in marketing and informational material.
This website gives you resources to implement the brand identity of UT Health San Antonio, all of which defines and presents who we are, who we serve and how we project the best of ourselves and our great university to the world.