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Guides for User Experience & Audience Research

Everything you need to design and improve your digital services

Audience Research

All Web Initiatives site redesigns begin with audience research. This helps us focus our designs on our end users and gives us a sense of our users’ needs and actions.

We’ve compiled some links to give you an idea of the types of audience research activities we do when creating a new site:

  • How to conduct interviews
  • How users read online
  • Complete beginner’s guide to UX research
  • Soliciting Good Design Feedback

Personas

In many of our redesign projects, we create personas to help guide our later designs. Personas are representations of your users created from research and analytics data. They’re often useful in helping decision makers make more user-focused design decisions. Here’s some useful resources to help you get started

  • What is a persona?
  • Creating market personas
  • Making personas work without breaking the bank
  • Data-driven design research personas
  • Getting from research to personas

Wireframes

Wireframes are simple versions of web pages/templates that show functionality and content without laying out a specific design. They help to define relationships between content and sections of a template without focusing on particular design elements. To help get you going, here’s some resources we’ve found useful:

  • Where the wireframes are: Special deliverable #3
  • Wireframes Blog
  • OmniGraffle (the tool we use to create wireframes)

Site Architecture

Ever wonder what shows up in a site’s navigation or who decided it should go there? Every site the Web Initiatives team builds goes through a process of architecting the navigation and structure to help guide our users on their journey.

  • Complete beginner’s guide to information architecture
  • UX 101: The Site Map
  • Organizational Structures

Testing

Prior to launching any redesigned website, we put it through several tests to make sure the site functions as we intended.

  • Remote Research
  • A practical guide to measuring usability
  • MeasuringU- Blog
  • Eyetracking
  • Remote Testing
  • Mobile Device Testing
  • Heuristics Reviews

The web team is committed to creating user-centered designs. If you have any questions or want to learn more about our UX practices, please contact us.

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