Web Writing Style Guide

1. Intro 
 
2. Content types and notes on wording variations by type 
    2.1 Landing pages and static content 
    2.2 Blog posts 
 
3. Voice and tone 
    3.1 General voice and tone guidelines 
    3.2 Content in Spanish 
    3.3 Recommended word list
    3.4 Sensitivity 
 
4. Style 
    4.1  Headlines 
    4.2 Captions and image credits 
    4.3 Numbering 
    4.4 Bullets and lists 
    4.5 Long quotes and excerpts 
    4.6 Mission message 
    4.7 Linking 
    4.8 Vanity URLs 
    4.9 University-specific style points  
 
5. Style Guide sources and recommended references 
    5.1 Campus building abbreviations