Clear and consistent writing enables readers to have a greater understanding of, and respect for, the university.
Whether it is for websites, newsletters, emails, brochures, invitations or catalogs, all writing should have a common denominator: It should be effective. Effective writing is dependent on consistency and clarity. This helps build credibility and demonstrates the important role UT Health San Antonio plays as a thought leader in the community and world. It also strengthens the university’s reputation and readers’ understanding of the university.
Various departments and offices throughout the university produce hundreds of publications each year, whether in print or digital formats. All meet specific priorities and objectives. And all should be consistent in style to inform readers.
University writing style
All publications originating from UT Health San Antonio should follow the same guidelines for consistency. Because most publications are intended for external audiences, the university has adopted The Associated Press Stylebook as its primary guide. It is important to note that these are guidelines, not rules, and are ever-evolving. For spelling guidance not provided by the AP Stylebook, please refer to Webster’s New World College Dictionary.
For questions about UT Health San Antonio’s editorial style, please contact email@example.com.