The University of Texas Health Science Center at San Antonio

June 5, 2024

This is the official, regental name of the university and is NEVER incorrect to use. “The” is always capitalized before the formal names of all University of Texas institutions. The exception is if you are abbreviating the names such as “UTSA.” This does not take a capitalized “The” prior to the name. The consistent use […]


Tweet

June 5, 2024

With a capital T, is the trademarked way to refer to messages sent through Twitter.


titles

June 5, 2024

Per AP Style, capitalize a title if used before a name. A title is lowercased if it appears after a name: President William L. Henrich William L. Henrich, university president


times

June 5, 2024

Per AP Style, add periods between a.m. and p.m. Use figures except for noon and midnight. A colon should be used to separate hours from minutes. Examples: 9 a.m., 5:25 p.m. For ranges, use a hyphen or the word “to”: 8 a.m. to 5 p.m. or 8-11 a.m., noon-5 p.m. Also see abbreviations, acronyms and initialisms.



subheads

June 5, 2024

Should be sentence case, complete with period, on website copy. Subheads in news and feature stories in print publications and Newsroom are to be brief, catchy and do not have to be a complete sentence with terminal punctuation.


smartphone

June 5, 2024

One word. Avoid use of the brand names, unless necessary.


SEO

June 5, 2024

Search-engine optimization. Any of a number of methods, both human- and machine-powered, used to improve the prominence of online content in search engines, thus increasing traffic to the content. SEO is acceptable on second reference.


said/says

June 5, 2024

Said is preferred in magazines, print and web copy.


Research stages

June 5, 2024

Drug studies are generally conducted in three phases in human clinical trials. In a deviation from AP style, we use the terms phase 1, phase 2 and phase 3. Note the P is lowercased, with Arabic numerals rather than Roman numerals.