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June 5, 2024
This is the official, regental name of the university and is NEVER incorrect to use. “The” is always capitalized before the formal names of all University of Texas institutions. The exception is if you are abbreviating the names such as “UTSA.” This does not take a capitalized “The” prior to the name. The consistent use […]
June 5, 2024
With a capital T, is the trademarked way to refer to messages sent through Twitter.
June 5, 2024
Per AP Style, capitalize a title if used before a name. A title is lowercased if it appears after a name: President William L. Henrich William L. Henrich, university president
June 5, 2024
Per AP Style, add periods between a.m. and p.m. Use figures except for noon and midnight. A colon should be used to separate hours from minutes. Examples: 9 a.m., 5:25 p.m. For ranges, use a hyphen or the word “to”: 8 a.m. to 5 p.m. or 8-11 a.m., noon-5 p.m. Also see abbreviations, acronyms and initialisms.
June 5, 2024
Should be sentence case, complete with period, on website copy. Subheads in news and feature stories in print publications and Newsroom are to be brief, catchy and do not have to be a complete sentence with terminal punctuation.
June 5, 2024
Search-engine optimization. Any of a number of methods, both human- and machine-powered, used to improve the prominence of online content in search engines, thus increasing traffic to the content. SEO is acceptable on second reference.
June 5, 2024
Drug studies are generally conducted in three phases in human clinical trials. In a deviation from AP style, we use the terms phase 1, phase 2 and phase 3. Note the P is lowercased, with Arabic numerals rather than Roman numerals.