computer commands

June 5, 2024

Capitalize the name of a computer button or function when describing commands. No apostrophes. Example: Click Enter to proceed. Hit Send. Hover your mouse over the Submit button. Press Send.

comma

June 5, 2024

Per AP Style, do not place a comma before the conjunction in a simple series, sometimes called the Oxford comma: Red, white and blue. Do use a comma before the concluding conjunction in a series if an integral element of the series requires a conjunction (quoted from AP Style) “I had orange juice, toast, and […]

Center for Medical Humanities and Ethics at UT Health San Antonio

June 5, 2024

Renamed the Charles E. Cheever Jr. Center for Medical Humanities and Ethics in 2023, in honor of Charles E. Cheever Jr., a San Antonio philanthropist, businessman and community leader who died October 2021. Use the full name on first reference. “Cheever Center for Medical Humanities and Ethics” is fine on second and subsequent references. “The center,” if […]

CareCredit

June 5, 2024

One word, both Cs are capitalized. The brand name for a credit card that can be used at enrolled health care practices, including the clinics at UT Dentistry. Confirm that clinics use CareCredit. Not all do.

captions and image credits

June 5, 2024

Any images that come from a non-university source must be properly credited using the guidelines outlined by the photo source, such as Shutterstock. If the vendor does not have guidelines for crediting a photo, our style is “Source: Getty Images.” Some photo databases have a specific credit line and hyperlink that we must agree to […]

campuses

June 5, 2024

There are two campuses in San Antonio. Programs also are offered at a UT campus in Laredo. In San Antonio: Joe R. and Teresa Lozano Long Campus, 7703 Floyd Curl Drive This campus is home to the Joe R. and Teresa Lozano Long School of Medicine, the School of Dentistry, the School of Nursing, the Graduate School of […]

bullets and lists

June 5, 2024

Bullets work well in online formats because they allow bits of information to be packaged and delivered in a concise way. Use a numbered list when the information is a set of directions that must go in order by steps. Use a numbered list for a Top 10 list or a group of items packaged […]

Building names and abbreviations

June 5, 2024

Abbreviations should not be used in any story, unless using in conjunction with the full building name will aid in reader understanding for internal audiences only. The abbreviations listed below are used for the mailroom and internal maps. Long Campus buildings:   MED — Medical School Building DTL — Dental School Building ADM — Administration Building PLT — Facilities Management Building […]

ampersand

June 5, 2024

Use only in logos. In all running copy and signage, use “and.” If space is a consideration in the piece, then be consistent and use the ampersand throughout. But in general, always use “and” in running text, signage and in display text such as headings and subheadings.