Our brand is a promise to each student, patient, researcher, donor and member of our faculty and staff to whom we will deliver a specific product, service or experience. This promise must be consistently upheld to earn trust and loyalty.
We all share the responsibility of living up to the UT Health San Antonio brand and ensuring that it is consistently communicated across all touchpoints. After all, a brand is not just a name, a slogan, a logo or an ad campaign. It goes beyond these elements, because a compelling brand transcends the sum of its own parts. A good brand builds trust; it endears.
Positioning Statement
UT Health San Antonio is advancing the future of health care throughout the region — and the world. Individually, we are students, teachers, researchers, providers, health care professionals and administrators — problem solvers, privileged to make lives better.
Together, we are relentlessly forging new paths toward new therapies and cures as we translate academics and research into life-changing patient care.
Missions
EDUCATION
At UT Health San Antonio, the same researchers and providers who are making discoveries and delivering precision-based health care today are educating tomorrow’s professionals, providing a seamless transfer of knowledge to the next generation of investigators and healers.
RESEARCH
Life-changing therapies and treatments originate in the laboratories of UT Health San Antonio. We proactively advance against disease through groundbreaking research, leading to the key scientific discoveries that are accelerating new therapies and cures.
PATIENT CARE
UT Health San Antonio delivers lifesaving, personalized care designed to serve the unique needs of every patient, most especially those living right here in our diverse South Texas communities.
COMMUNITY ENGAGEMENT
Through all of the missions, schools and administrative functions of UT Health San Antonio, the constant foundational purpose is to serve the public good. Our nationally registered tagline, We make lives better, encapsulates our why — the reason we do all that we do.
Brand Attributes
PROACTIVE APPROACH
At UT Health San Antonio, we do much more than treat symptoms — we seek to understand disease and preemptively address its root causes as we work together to predict, prevent and pursue cures to disease.
WORLD-CLASS PROBLEM SOLVERS
UT Health San Antonio attracts the best and brightest minds, building an unsurpassed network of multidisciplinary expertise that contributes to the powerful healing advantage we offer for patients in South Texas and beyond.
ACADEMIC ADVANTAGE
As an academic health center, our culture of continuous learning is inherent to our missions, offering an exclusive advantage brought to life through multidisciplinary collaboration, key scientific discoveries and world-renowned expertise.
