Message from the President
The University of Texas Health Science Center at San Antonio, also known as UT Health San Antonio, stands for many things to many people. It reflects preeminent teaching, research, patient care and community service. It is the vehicle through which We Make Lives Better®. Our vision, missions and commitment to excellence all contribute to UT Health San Antonio’s brand. A brand is not simply a mark, logo or symbol. It is a promise. It denotes a pledge that UT Health San Antonio makes to people who look to it for leadership and excellence in higher education, biomedical research and health care. It is imperative that we deliver on this pledge, that we work tirelessly to strengthen it, and that we effectively communicate it to the public. A unified brand management strategy is central to our ability to build public awareness of what we stand for, grow support for what we do and demonstrate relevance of our work to people’s lives.
One aspect of UT Health San Antonio’s brand is our visual identity. When the public views an item that carries our organization’s visual identity, they form or modify an opinion about our character, values, standards and goals. More than colors, fonts and logos, our brand and visual identity is an important tool that must be employed with care and consideration. This becomes even more significant as we seek to define and differentiate ourselves in the increasingly crowded marketplace of education, health care and research. Through our contributions and successes, we must continue to communicate our excellence to the world with a unified identity and strengthened brand.
This guide creates a framework through which all parts of UT Health San Antonio can be presented to the world with a unified look and feel while maintaining the individuality that we prize. We hope you will find these guidelines to be useful and that you employ them in ways that suit your specific needs.
William L. Henrich, M.D., MACP